Apr 6, 2011

Entrepreneurship: An Art Not A Science

Steve Blank and the Pivot

I was fortunate enough to attend one of the final Lean LaunchPad classes taught by Steve Blank, Ann Miura-Ko, and Jon Feiber at Stanford. One big message was on the pivot. It was incredible. In 10 weeks, students formulated an idea, “got out of the building” to get feedback on it, and then in many cases, pivoted to a completely new idea (or a distantly related one). All in 10 weeks.

Steve sat down with a company founder to brainstorm about his business. He pushed hard on the pivot.

“How long do you wait before you pivot?”

“Only you know the answer to that. That’s what makes entrepreneurship an art, not a science,” said Steve.

Well put.

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