BR Is The New PR
We’re seeing announcements of a number of traditional media outlets facing challenges. One big reason for that is because BR is the new PR.
PR = Press Relations
BR = Blog Relations
A press release or story carried in the mainstream press is going to take you far. But to build business and drive traffic now, BR is a must. It’s not sufficient to post a few links here and there. You really have to invest and dedicate time and effort to blog relations. Not only is this important to drive traffic and users but it’s also important because it connects you in with your community.
Fail to do BR and not only are you not current on how to do marketing today, but you’re simply not connecting with your community.
As Doc Searls pointed out long ago, “Markets are conversations… that consist of human beings, not demographic sectors.”
PR was a one-way broadcast. BR is a conversation.
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Very true!
Sounds reminiscent of Travis Kalanick’s (of Red Swoosh fame) thoughts on the same. . .
http://www.redswoosh.net/blog/?p=44
Still never underestimate the power of big media. While a blog read may be more influential, i’d never turn down a write in the WSJ. But you definitely need to do both. You need to build the base of buzz around your business. Read out to bloggers and say hello, you can actually build a relationship with a blogger because they aren’t story whores (mainly) and they don’t mind 1 sentence emails (usually)
I blog, you blog, we blog. But I still read the Times & Post every day.
Richie