The New Google AdSense API

Lots of sites have built hacks to split revenue with the authors of user-generated content. Now Google had introduced an effective new way to share revenue with your users. It’s the Google Adsense API.

Anyone who does a lot of keyword buying is familiar with the Adwords API. This API lets you programmatically control your ads on Google. Now individual users can associate ads with the content they publish on your site. Sites traditionally have done this by inserting an author’s publisher ID for some part of the ads that are displayed next to an author’s content, and then inserting the site owner’s own publisher ID for the rest of the time. This provides a revenue split between the site owner and the content creator. But now this can be done via the Adsense API.

This will further cement Adsense into publishers’ sites.